—  We stand for something  —

Our work is a big component of who we are as people, and our growth as a person drives our growth as professionals.

Mission

This is what we aspire to. Our mission has 3 parts:

• Project first - What we create online lives on, potentially for decades. We take pride in what we produce so we put the project first.
• Transparency - We know we can get away with a lot because so much of what we do is a black box. We choose not to do this.
• Improvement - The only way to keep building good things, online and off, is to continue to improve everything about what you do: your people, your process, your tools, everything; our approach is an iterative one to everything we do.

Motivation

You know what we strive for but what keeps us striving?

• We thrive on learning. Even the most mundane tasks have built-in research and learning components. You can't make good web without study.
• We love to help others do better. We're not perfect but we know a thing or two. The best thing we can do with the knowledge we've acquired is to share it.
• We create things we're proud of. Without pride in workmanship, there is no sense of ownership and, hence, less motivation to do better.
• We ship often and iterate. This means we're not scared of making mistakes and we're not scared of unfinished projects going live. Let's learn something as soon as possible. Stay Lean.
• We want to work better as human beings. This means we take time off, are not glued to our email, and work in a way that keeps us healthy. That doesn't mean we go missing, it means we're great at setting expectations.